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Instructors

John Packard is the publisher and founder of Steel Market Update and has spent over 30 years selling light gauge flat rolled steel: hot rolled, cold rolled, galvanized and Galvalume. Since 1977, he has been an active participant in the flat rolled steel business in North America. His background provides the unique flavor and quality of Steel Market Update. John has held positions in the service center, steel mill and trading company segments of the flat rolled steel industry.
Roger Walburn is the General Manager of Specialty Products for NLMK-USA. Having a unique blend of a metallurgical engineering background combined with a deep passion and connection to customers and their needs has afforded Roger the chance to develop a specialized perspective in the steel industry. Roger is also no stranger to consulting, teaching and lecturing, having produced courses on metallurgy as well as steel production processes. He has taught at Carnegie Mellon, NLMK, directly at customer’s facilities as well as around the world at various steel industry training events.
Chuck McDaniels is Principal of Mica Metal Solutions, LLC - a consulting firm in the field of metallurgy and quality assurance, along with sales and marketing. He held numerous positions over the years with International Steel Group/ArcelorMittal Sparrows Point, Severstal, and RG Steel. Chuck has 35+ years of steel experience in operations, metallurgy, sales and marketing.
Mario Briccetti is Principal of Briccetti and Associates - a supply chain consulting firm. Most recently he was VP of Purchasing for Metal Sales Mfg. Previously he was VP of Purchasing for Gibraltar Strip Steel and Director of Supply Chain for Nordyne. Mario has an MS in Electrical Engineering from Syracuse University and has 15 years of experience in buying steel and 20 years of experience in mechanical and electrical engineering.
Sandy Simon, our newest instructor and Principal in Sandy Simon & Associates, a steel consulting firm specializing in sales, marketing, and strategy development. Sandy has held many senior level positions in all aspects of the steel industry.

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