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Why CRU?

Why CRU is uniquely positioned to host a conference on this topic

CRU offers unrivalled business intelligence on the global metals, mining and fertilizer industries through market analysis, price assessments, consultancy and events. Since 1969, we have consistently invested in primary research and robust methodologies, and developed expert teams in key locations worldwide, including in hard-to-reach markets such as China. CRU employs over 290 experts and has more than 11 offices around the world, in Europe, the Americas, China, Asia and Australia.  When facing critical business decisions, you can rely on our first-hand and independent knowledge to give you a complete view of a commodity market:

CRU's Fertilizer Capabilities:


CRU provides a complete view of the fertilizer industry through market analysis and forecasts, market-leading price assessments and comprehensive cost services, all driven by a global team of analysts. 

The CRU Fertilizer teams’ unrivalled understanding across the fertilizer supply chain, spanning pit to port to field, provides a deep knowledge of the value chain.  

Based in Beijing, Hong Kong, London, Mumbai, Pittsburgh, Santiago, Shanghai and Sydney, many of CRU’s fertilizer experts have worked inside the industry and they offer invaluable local and global market intelligence. We provide the most extensive coverage and holistic view of the market to help our customers make critical business decisions.

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CRU Events:
Attendees at a CRU steel conference

CRU Events’ core mission is to share knowledge, spark debate and facilitate networking within your community. Our knowledge of the sectors we serve, combined with our trusted market relationships, enables us to deliver valuable programmes, driven by topical themes addressed by the thought leaders in your industry.

We have reinvented our events model to a virtual format, however, the only "virtual" element of the Conference is the venue: it still offers real insight, real networking, and real business opportunities. And at a reduced cost to attend and no travel and accommodation costs - real value.

August 2021 saw us return to in-person events – with SMU Steel Summit held live in Atlanta with some 800+ attendees – plus a further 200+ joining on the virtual platform. As Covid continues to restrict global movements, we will see more of these “hybrid” conferences take place in the coming months, as we start to return to the live world, but continue to cater for those who for various reasons, are unable to travel.


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About CRU:



CRU: Celebrating 50 years in commodity research

Since our foundation in 1969, we have consistently invested in primary research and robust methodologies, and developed expert teams in key locations worldwide, including in hard-to-reach markets such as China. CRU employs over 290 experts and has more than 11 offices around the world, in Europe, the Americas, China, Asia and Australia – our office in Beijing opened in 2004 and Singapore in 2018.

When facing critical business decisions, you can rely on our first-hand knowledge to give you a complete view of a commodity market. And you can engage with our experts directly, for the full picture and a personalised response.

CRU – big enough to deliver a high quality service, small enough to care about all of our customers.

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