CRU hosted a new event, September 7-9, 2022, Dallas, TX, devoted to exploring the latest developments in the AgriTech space that are driving nutrient use efficiency and advancing sustainability and circular economy principles within the fertilizer industry. The CRU Fertilizer AgriTech Forum brought together established and emerging players throughout the global fertilizer industry to discuss new approaches to sustainable fertilizer.

The agenda covered two broad themes: How established players in the global fertilizer industry are approaching R&D, investment and partnerships to accelerate sustainability and nutrient efficiency; and how start-ups and emerging AgriTech companies are responding with the latest innovations to address sustainability challenges faced by the fertilizer industry.

Framing these discussions were high-level market insights from CRU’s Fertilizer Analysis Team, providing essential context on the market drivers that are facilitating this investment in innovation. Read the insight from CRU’s Head of Fertilizer, Chris Lawson, on why the market fundamentals are supporting investment in sustainable technologies here.

In addition to the unique insights provided by the agenda, a key component of the event was the facilitation of networking and partnership development by bringing together industry representatives from across the supply chain, including major fertilizer producers and distributors, policy makers, industry associations, financial institutions, emerging technology providers and AgriTech start-ups, to connect and collaborate. To further facilitate targeted networking, CRU’s event app, which uses AI algorithms to generate intelligent recommendations for matchmaking based on participant profiles and areas of interest, was made available to all participants.

With the fertilizer industry at a crucial juncture, navigating high prices while balancing its role in ensuring global food security while improving sustainability, the CRU Fertilizer AgriTech Forum is ideally positioned to provide meaningful insights and a unique platform for collaboration.