Michael Cowden is editor-in-chief for Steel Market Update. Cowden has covered the steel industry since 2007. He has since 2014 specialized in flat-rolled steel but has previously reported on steel long products, steel pipe and tube, and aluminum. Before joining SMU, Cowden reported for Fastmarkets AMM in Chicago, the Associated Press in Pittsburgh, and the Cambodia Daily in Phnom Penh. He has also worked as a copy editor and in marketing at the University of Chicago Press. Cowden has a BA in English from the University of Chicago and an MSJ in journalism from Northwestern University’s Medill School of Journalism.
AI & Technology Update for the Steel Industry: What’s Changed — and What It Means for Your Business
08/26/2026
09:25 - 10:30
Gene Marks returns to the
SMU Steel Summit with a completely updated presentation on artificial
intelligence and emerging technologies impacting the steel industry. Since last
year, the pace of change has accelerated dramatically. In this fast-moving, highly
practical session, Gene shares the latest developments he’s been covering in
Forbes and explains what they mean specifically for steel manufacturers,
distributors, and service centers.
Attendees will get a clear,
real-world look at how these technologies are being applied across the business.
Fireside Chat with Eddie Lehner
08/25/2026
10:30 - 11:00
This
fireside chat with Edward J. Lehner will examine the evolving role of
the service center channel in a market defined by price swings, supply
discipline and shifting customer needs. With Ryerson at the center of
the downstream steel chain, the discussion will provide a valuable view into
demand patterns, distribution strategy and how service centers are adapting to
changes in trade, inventory and industrial activity. We’ll also dive deeper into Olympic Steel’s
integration.
Energy, Trade and the Future of Plate and Tube
08/26/2026
12:05 - 12:40
This panel offers a
timely look at the forces shaping the steel plate and pipe and tube markets
from mill production and commercial strategy to downstream
distribution. With tariffs, trade policy and energy investment continuing
to reshape market access and competitive positioning, the session will explore
what tighter import conditions and evolving domestic supply could mean for the
year ahead. We’ll also discuss the changing balance between project-driven
demand and more traditional industrial activity, along with the role of
service, availability and lead times in an increasingly complex market. For
anyone following plate or pipe and tube, this conversation will provide a
practical view of the opportunities, risks and market signals that matter most.
Fireside Chat
08/25/2026
13:30 - 14:00
Noah Hanners will discuss the
outlook for sheet steel in a market where mill discipline, tariff protection
and end-use demand continue to shape pricing and impact availability. The
conversation will provide insight into Nucor’s sheet strategy,
domestic capacity, customer behavior and the broader forces influencing one of
the most important segments in the US steel market.
The Outlook for Steel into 2027 and Beyond
08/24/2026
14:40 - 15:45
Join Josh, Timna, and John, for a
timely discussion on the outlook for U.S. steel markets as prices
continue to rise amid falling imports and tightening supply.
With hot-rolled coil now above $1,000 per ton, the session will examine how
last year’s low pricing suppressed imports, how weekly increases from producers
are shaping market behavior, and whether the current shortage will persist or deepen. We will also look at cost curves, the likely sources of
future imports, and how supply, demand, and pricing are expected to rebalance
in 2027 as more domestic and North American capacity comes online.
The discussion will explore the implications of USMCA, 232 tariffs, and
the push toward a more “fortress North America” supply model, while also
outlining the best commercial strategies for balancing contract and spot
purchasing and building inventory in a volatile market.
Fireside Chat
08/24/2026
15:45 - 16:15
Join Barry Schneider for a
candid discussion on the state of the US flat-rolled steel market,
including demand trends, capital investment, and how Steel
Dynamics is positioning itself in a market shaped by tariffs, changing
end-use demand, and ongoing shifts in domestic supply. As one of the industry’s
most influential operators, his perspective will offer valuable insight into
mill strategy, operating discipline and the outlook for North American steel.
Navigating the Future: A Fireside Chat
08/25/2026
16:00 - 16:30
Barry
Zekelman will discuss the pulse of the steel tubing and pipe market, along
with the broader business environment influencing manufacturing, construction
and industrial demand. As a leading voice in the steel value chain, he brings a
strategic perspective on trade, investment, domestic production and how
downstream steel users are responding to market conditions.